Summer of Love Essay Example

Summer of Love Essay The Summer of Love The 1960s was a decade of political and social upheaval. The counterculture, which was what the decade was called, became disappointed with all the restrictions and conventions of the straight society. The Summer of Love did not occur until 1967, but the decade was inspired by the Bohemian spirit which was already present in the 1950s; known as the Beat generation. The counterculture gained significant influence in liberal cities such as Berkley and San Francisco. In 1967, Scott McKenzie released his song San Francisco and with this song came rumors of a huge love-in in the summer. This is what fueled the Summer of Love. Leaders of the counterculture in the Haight-Ashbury district were anxious to start planning an event that would fit in with the Summer of Love hype. Their hope was that musicians and other artists would just naturally travel over to the Haight-Ashbury. The Summer of Love would not have been the same without the usage of LSD and marijuana, free love, and the all famous rock and roll music. Drugs seemed to be the way of life for the hippies; they were using all kinds of drugs throughout the decade but the two drugs that were most associated with the Summer of Love were LSD and Marijuana. We will write a custom essay sample on Summer of Love specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Summer of Love specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Summer of Love specifically for you FOR ONLY $16.38 $13.9/page Hire Writer To the hippies they used the term â€Å"dope† instead of â€Å"drugs† because dope was good; but drugs included both good and bad substances. Miller stated, â€Å"Substances that were perceived as expanding consciousness were good; things which made the user dumb were bad† (Miller 2). Another drug that was used in the Summer of Love was marijuana. It was not as huge as LSD, but it was still used throughout the decade. Marijuana was first introduced in America during the Jazz Age and became one of the central fixtures of the 1960s counterculture. Baugess wrote, â€Å"It was intrinsic to the jazz music scene; many musicians used marijuana for its perceived ability to boost creativity and as a way to find relief from racial oppression† (Baugess 400). It grew popular among the blacks and was used to basically boost your creativity. It later became very popular to the beatniks, in which they would later change the meaning of the drug, a way to deepen intellectual understanding and used to rebel against the society. The hippies would use it for the pleasurable side effects, but also to heal the body and soul. Smoking marijuana was an act of rebellion against puritanical Americans. It was known to expand the mind, just like LSD did. Not only did hippies use the drug, but it was also consumed by the political radicals and Vietnam soldiers. Marijuana was grown in plenty in Vietnam and supplied soldiers with a mass of relief from the experience of war. Marijuana left a huge impact on the counterculture; it had a connection to music, musicians like Bob Dylan, Bob Marley, and others would write songs that reflected the centrality of it. The main drug that would be known throughout the Summer of Love and most recognizable to the decade would be LSD. This would later be known on the street as â€Å"acid† which was a hallucinogenic drug able to induce altered mental states in its users. LSD was created in a Swiss pharmaceutical laboratory in the 1930s and discovered in 1938 by Swiss chemist, Albert Hoffman. In the decades before, it was used as a treatment drug and alcohol addiction. Miller wrote, â€Å"Also in the Cold War struggles with the Soviet Union (the Central Intelligence Agency monitored early LSD research closely, seeing the chemical as a potential tool for espionage or perhaps for disabling a large enemy population)† (Miller 4). On April 19, 1943, Albert Hoffman synthesized another batch of LSD-25 and created a version that would be able to dissolve in water and had pleasant hallucinations. Later, he had perfect recall of the hallucinations saying that his mind was conscious throughout the experiment. It was created for three main purposes; it was fun, revolutionary, and good for the body and soul. Miller stated, The belief of the hippie was â€Å"If it feels good, then do it so long as it doesn’t hurt anyone else† (Miller 5). Not only was it fun but it also led to the hippies arguing, that it was time for a social revolution, which made it revolutionary because not only did they argue but it would also affect the larger society. The hippies had to learn to tolerate their deviant behaviors. As a West Coast hip author concluded in 1969, â€Å"The government is right in its stand on drugs. They are a definite threat to society†¦Drugs†¦must be ruthlessly suppressed lest the people feel too good† (Miller 5). With all this being said LSD was also a tool that was good for the body and soul which would provide healing and insight. In 1960, Timothy Leary, a Harvard psychology professor, tried LSD and soon would become so enthused by its potential that he lost his job. Timothy Leary described his first trip as the â€Å"most shattering experience of my life,† for it â€Å"flipped my consciousness into a dance of energy, where nothing existed except the whirring vibrations and each illusory form was simply a different frequency† (Anderson 259). By 1966, he became a huge star who would advise young adults to take LSD to expand their minds. They accepted his advice and the hippies clung into Leary’s phrase, â€Å"turn on, tune in, and drop out. † The phrase is broken down into three simple segments; â€Å"Turn on† meant to go within yourself. â€Å"Tune in† meant to interact accordingly with the world around you. â€Å"Drop out† meant self-determination and a discovery of ones abnormality. Ken Kesey studied at the University of Oregon and then would enroll into a graduate creative writing program at Stanford University in 1959, which would spark his interest in the San Francisco counterculture. As Ken Kesey would work night shifts at the hospital he had access to the drugs and would perform controlled experiments on himself. LSD was only available through pharmaceutical company, Sandoz in New York. Sinclair wrote, â€Å"Using his homemade laboratory in Berkley; a student named Augustus Owsley Stanley III manufactured what he claimed to be enough LSD for a million and half doses† (Sinclair 200). They became widely known and soon fell to Leary. Owsley would soon become the Pranksters’ chemist, supplying the active ingredient fro Kesey’s organized events called acid tests. These acid tests soon became advertised events in public halls. In January 1966, two thousand people attended one at San Francisco’s Fillmore Auditorium and the Warlocks (now the Grateful Dead), provided the music and Kesey wired the place with speakers, cameras, and TV screens for them to replay. Leary would become one of the most famous countercultural figures in this era along with Ken Kesey. LSD was a huge part of the spiritual and music scene of the Summer of Love. There was one church which was Tim Leary’s League for Spiritual Discovery; he wanted to keep his religion pure and aloof from social structures. He described it as evading the law, â€Å"We’re not a religion in the sense of the Methodist Church seeking adherents. We’re a religion in the basic primeval sense of a tribe living together and centered around shared spiritual goals† (Miller 8). Many believed that it spoke of as a sacrament, as Miller stated, â€Å"A sacrament is a covenant between man and God and also any ritual that corporately grows out of that covenant to express it more fully. It can be bread and wine, peyote or mushrooms, cup of tea, LSD, the tobacco used in the sacred pipe whatever is put into the body to connect the world outside with the world within† (Miller 11). This was common a sentiment. Not only was LSD for individual experiences but it was also for religious communities. For example, William C. Shepherd observed LSD as being a â€Å"sense of social ‘belongingness’† (Miller 13). Which it provided a new basis for group intimacy, and helped maintain and further the intimacy. Some believed there were bad effects of LSD on the people. The bad effects that LSD had on Summer of Love is that people would drink without knowing knowledge of the chemical, but Kesey said he never dosed anyone without their notice. Another was it was used as a means of social control. The ones that loved dope loved its psychic staff of life and the few that did not were not influential at all. Sex was used for the physical pleasure saying free people should be able to express their sexuality as they please. As stated by Miller, â€Å"Sex was fun. Sex was healthy. And this hip approach to sex helped revolutionize attitudes and practices in the nation as a whole† (Miller 25). There were some who saw liberated sexuality as having a larger significance meaning as sacramental sex. Some felt that sex was best within a context of love and concern for the partner. So for a new sexual ethic, some poised absolute freedom meaning that sex out of love could be better then casual sex. Dope and sex went hand in hand because as stated before dope was good because it enhanced your sexual experience. Dope would help people expand their sexual horizons. As Miller stated, â€Å"Timothy Leary summed up the dope/sex connection: the key energy in our revolution is erotic†¦The sexual revolution is not just part of the atmosphere of freedom that is generating with the kids†¦and central issue of the psychedelic experienced is erotic exhilaration† (Miller 37). Throughout the 1960s, music served as an integral part of the counterculture movement. It was seen to embrace an alternative lifestyle from previous generations and also to protest against war and oppression. Hippies would organize outdoor music festivals across America. The music was based around the reminders of the 60s and the outrage toward the Vietnam War. Some of this popular music represented a direct protest of the war and also reflect the desire for peace and love. Rock and roll was just as important as dope and sex were. Rock music was what the hippies lived and breathed and was the most important musical form. Even though it was based around rock, Miller stated, â€Å"Folk music was the music of the cultural rebellion until around 1966, when the Beatles began to take on mythic significance as interpreters of the culture, new specifically hip rock bands† (Miller 42). Some of the earliest acid rock bands are the Grateful Dead, the Jimi Hendrix Experience, Country Joe and the Fish, Big Brother, and Janis Joplin. There were many festivals that took place in the 1960s like Woodstock which was in 1969, but it was not as organized and peaceful as the Monterey Pop Festival. The Monterey Pop Festival was one of the biggest events of its time and it helped launch the careers of several major rock artists, including Janis Joplin, Country Joe and the Fish, Otis Redding, and others. Sinclair said, â€Å"Monterey has come to be viewed by many as the seminal rock festival of the early hippie era† (Sinclair 210). It was a festival that took place over a three-day period that started on June 16 through June 18, 1967, in Monterey, California, at the Monterey Fairgrounds. There were more than 30 acts lined up, 90,000 attendees, and perfect weather. They had a projection room, shops and booths, and Owsley supplied a new batch of LSD which was called Monterey Purple. The organizers wanted to create an atmosphere that produced the â€Å"peace and love† ideas that was popular in the music and to be taken seriously. This was the first major festival of the rock era, and it went down in history as the most peaceful and well-organized event of its time. It was also significant in that it offered a number of acts that would soon become famous in America. For three days they all lived together and out of all this they did not have any major problems that came up; the Monterey Pop Festival was the high point of the 1967 Summer of Love. Baugess stated, â€Å"Filmmaker D. A. Pennebaker recorded the event and produced a very popular documentary that brought the music and personalities of the festival into theaters across America† (Bauges 439). There were a lot of the acts who refused to get filmed but Janis Joplin’s manager talked her and her group into being filmed and soon a star would be born. One in particular was Janis Joplin. Janis Joplin was the most important female singer of the counterculture. Whether she meant to or not her rebellious example expanded artistic and professional possibilities for women. Baugess wrote, â€Å"The hippie scene of 1967 provided the perfect context for Joplin’s rebelliousness, talent, and unique charisma to flourish, and Big Brother became one of the favorite Haight-Ashbury bands† (Baugess 328). Their appearance at the Monterey Pop Festival opened doors for them, but especially for Joplin, she became the star, to where she was signed by Columbia Records as a result of her appearance at the festival making it her first major performance. Her emergence as a famous symbol of the â€Å"youth culture† put pressure on her band so she left Big Brother and went on to pursue her own music. She goes down in history as a huge iconic figure of rock-and-roll music, along with Jim Morrison of The Doors and others. Another huge singer of the counterculture and a big part of the Monterey Pop Festival was Joseph McDonald soon to be known as â€Å"Country Joe and the Fish. † He was born on New Year’s Day in 1942 and was named after the Soviet dictator, Joseph Stalin. He would spend most of his time playing music in different bands. Baugess wrote, â€Å"His songwriting became the center of a group that manifested, variously, as a songwriter’s workshop, a magazine, a protest group, a jug band, and finally a rock band called Country Joe and the Fish† (Baugess 411). At first the band only consisted of McDonald and the guitarist, Barry Melton, which was â€Å"the Fish,† and then they would add other musicians if needed. The formation of the band was because of Joe’s enterprising spirit and his spirit of protest. Their first record, â€Å"I Feel Like I’m Fixin’ to Die Rag,† was a satirical song about the Vietnam War which Joe self-produced and would go down in history as one of the most recognizable songs of the antiwar movement. His music was captured by the college campuses and 1965; they performed at the Berkley campus. Later in 1966, they acquired a manager, Ed Denson, and from that point they focused on becoming a folk-rock band. Their manager, Denson, created the band’s name which was referred to communist politics. For example, â€Å"Country Joe† was the popular word at the time of World War II for Joseph Stalin and â€Å"the Fish† refers to Mao Zedong’s saying â€Å"that likens communist revolutionaries to fish who swim in a sea of peasants† (Baugess 411). The band changed over the years but McDonald stayed lead vocals and Melton stayed as lead guitar. They grew popular among Berkley and San Francisco and also still remained regulars on college campuses. In December 1966, they signed a recording contract with Vanguard Records and their first two records were on Billboard’s album charts for two years. When they performed on stage, their performance included a light show that was on a screen so they could create a psychedelic experience. In the summer of 1967, they toured the East Coast and in 1968, toured Europe and also released a third album. Their fourth album was released a year later, 1969. The song â€Å"Fixin’-to-Die-Rag† really became popular after they starred in two musical events, Monterey Pop Festival in 1967 and Woodstock in 1969. Soon after the song became the anthem of the anti-Vietnam War movement. â€Å"Fixin’-to-Die-Rag† had black humor and sarcasm and the chorus mocked the war’s justification and voiced coldness about it. So, before they played their trademark song, they would spell out an F-I-S-H cheer, but instead in summer of 1968, their cheer had â€Å"U-C-K† because they were provoking the antiwar movement’s rebelliousness of convention. Their edgy style disaffected the mainstream. By 1970, Joe and Barry took on solo careers. Joe kept on playing at large antiwar presentations. Country Joe mixed together satire, irreverence, and political commitment. Another popular musician of the counterculture was the Jimi Hendrix Experience. He joined the Army at 17 and after being discharged in the early 1960s; he joined the Isly Brothers and Little Richard and performed on â€Å"chitin’ circuit. † He left them in 1966 for the emergent countercultural rock and roll of the East Village. Here he performed as Jimmy James and the Blue Flames; he then agreed to go to England where the Jimi Hendrix Experience was formed. On bass was Noel Redding, drums was played by Mitch Mitchell and Hendrix mashed together some influences from the blues like B. B. King and others. Curtis Mayfield was the guitarist and â€Å"Hendrix incorporated the style of English guitar emanating from the likes of Cream, the Who, and Jeff Beck† (Baugess 292). His group became hugely popular and was recommended by Paul McCartney of the Beatles, helped the Jimi Hendrix Experience a spot in the Monterey Pop Festival in June 1967. From the exposure of the festival it gave the band four years of stardom and they released three records; â€Å"Are You experienced? (1967), Axis: Bold as Love (1967), and the double LP Electric Ladyland (1968)† ( Baugess 292). Hendrix was set aside from the other rock groups because of the use of transcended race the â€Å"white† world of rock and â€Å"black† world of blues and rhythm. Baugess stated, â€Å"While Hendrix’s management coded the combination of African American musical traditions and psychedelia as â€Å"white† in the press, his work entered the R Billboard charts† (Baugess 292). He died on September 18, 1970 of drug complications.

Harrison Bergeron Theme Analysis Essay Example

Harrison Bergeron Theme Analysis Essay Example Harrison Bergeron Theme Analysis Paper Harrison Bergeron Theme Analysis Paper Harrison Bergeron Analysis This clear inequality teen them is unfair and creates competition, so the government decides to place a noise machine in Georges ear which will go off every so often to keep him from thinking too hard. Hazel, on the other hand, doesnt have to wear any such devise. As it turns out, this couple has a son named Harrison, however when he was younger he was so overly talented that they couldnt restrain him with normal ways, so the Handicapper General (the organization in charge of making all equal) decided to imprison him, as they believed he was planning a government overthrow at the age f 14. At the present day George and Hazel are relaxing watching some restrained ballerinas perform poorly when a government announcement interrupts the show. Harrison has escaped prison, and surprise surprise, hes at the ballerina show. He rips of the hundreds of pounds of restraints, his mask, and all of the other restraints, and he declares himself emperor. He then claims one of the ballerinas as him empress and they dance together in an unbelievably beautiful fashion, culminating with an extended kiss in which they ignore gravity. Finally theyre shot with a shotgun by the Handicapper General and they die. George and Hazel shortly afterwards forget what was sad on the television. There are many themes which this short story brings up in order to make the reader question how far he or she wishes government control to go. These themes include equality, competition, and censorship. However they can all be summed up into one theme statement. : To restrict the freedom and hide the talents of the gifted in order to stop unfair competition ends up benefiting body, as it creates a society in which nobody works to improve the world, the untalented get even more untalented, and rights which equality should protect end up being destroyed by censorship. As demonstrated by George Burgeon perfectly, all those with an unfair talent are handicapped and prevented from showcasing their talent properly. While this does end up keeping the smart from beating out the dumb, it also prevents society from improving. When George has a thought about maybe not handicapping ballerinas so the show improves, it is immediately pushed way by his ear handicap. Hence, a potentially beneficial idea is shut down before it can even be discuss. In addition to harming society by not allowing potentially beneficial ideas to be discussed, these handicaps Just make the dumb dumber. Although many people arent mentally talented, they can improve their capabilities through hard work and education from people such as teachers and parents. Despite never being able to match those naturally more gifted then them, people would be able to become educated and capable of critical thinking. As is evidenced by Hazel, none of this improvement happens in 2081. She in no way would be considered average today, as she constantly forgets things and never thinks for herself, resulting in a below average thinker never improving, and therefore being less capable of deep thoughts then todays below average IQ person, who can improve his or her abilities. By creating equality many believe this would be the ultimate fulfillment of natural rights, not say in this scenario. Rights which are treasured in modern day society are rumpled upon, most notably free speech. The way in which people are made average in this world requires those who think not to do so, and when something happens to initiate a thought, a television station is temporarily shut down or a noise is sent through the brain. Freedom of expression is not allowed, as anyone who questions the system is thrown in Jail, such as Harrison. This story is all about how far one is willing to go to achieve equality, and the slippery slope scenario which it poses it quite frightening.

Microeconomic concepts (LEVEL 4) Assignment Example | Topics and Well Written Essays - 1500 words

Microeconomic concepts (LEVEL 4) - Assignment Example The company operates 35 holiday parks and provides a wide range of holiday services such as bars and restaurants, sporting facilities, gaming activities and holiday resorts. Some of the internal factors that have made the organisation expand its market share include superior customer services, modern physical facilities, aggressive marketing efforts, excellent management leadership style and flat organisational structure. The company is geared at achieving its mission and strategic objectives. The external factors affecting the organisation include harsh economic environment, changes in technology, social environment changes, natural environmental protection issues and strict legal and regulatory framework. The company market structure is pure competition due to many competitors in the industry and availability of numerous substitutes. The company should differentiate the services, offer superior added services and extend the product portfolio in order to attain market leadership pos ition in the industry ((Tribe 2005, 176). Introduction Haven family Holidays is a tourism company that operates 35 holiday parks in the United Kingdom (Haven family Holidays 2012). The company boosts of the best facilities for the guests in camping and accommodation. Some services include sports clubs, live entertainment for guests and child-friendly venues and activities for kids. Additional activities include swimming programs, football and basket ball coaching (Haven family Holidays 2012). Business objectives Haven family holidays provide three specific types of holidays that include self-catering, caravan and camping and half-board. The company is the largest provider of domestic holidays in UK with recreational parks spread across England. Some of the products offered include luxurious holiday resorts, sporting facilities, corporate conference facilities, and meals (Haven family Holidays 2012). The objectives of Haven family holidays include growing the profits of the company e ach year in order to provide guests with additional value added services. Another objective is to ensure and environment whereby resources are utilized effectively and employee welfare is maintained through fulfilling jobs (Haven family Holidays 2012). Haven Family Holidays is also committed to providing holiday resort services in a safe, secure and environmentally-friendly manner in order to improve the attractions to the holiday resorts (Haven family Holidays 2012). Internal factors affecting Haven family holidays The internal environment consists of factors that are within the management control. Any business organization can alter the internal factors in order to attain competitive strength in the industry. I believe that some of the internal factors affecting Haven Family Holidays include human resources, physical facilities, the leadership capability, the mission and objectives of the organization, the corporate culture, the marketing activities, customer loyalty, the organiza tional structure and research and development activities. Haven Family Holidays attracts and retains qualified personnel in all business processes. In my

Design of the New Bayswater Shopping Complex Case Study

Design of the New Bayswater Shopping Complex - Case Study Example Tim felt it as a problem since he was familiar with the design. Otherwise, he may not be aware of the unethical actions of the employees of his design department. Moreover, Tim was a loyal professional who likes to keep some ethical standards in his professional life which forced him to perceive the above case as a problem case. Most of the other engineers may not take the above case as a problem since they will always try to impress their management using any means. So, whether the above case is a problem or not may depend on the perception and integrity of the professional who analyses it. Lack of staff in the designing department and the willingness to adopt all possible means to complete a project in time along with the motivation to impress the top management forced the designing staff to adopt such an unethical behavior. The above problem can be analyzed through three perspectives; legal/contractual, management and ethical. On December 1, 1990, President George H. W. Bush signed into law the Architectural Works Copyright Protection Act ("AWCPA"). The AWCPA resolved an important dispute in U.S. intellectual property law, extending copyright protection to architectural designs embodied in three-dimensional building structures. An alleged infringer is prohibited from not only copying the architectural plans but also re-creating the building design even if the original architectural plans are not used (MacMurray) Many of the US architects and other design professionals are still unaware of the intellectual property laws regarding the industrial designs. The given case is a legal violation as far as US intellectual property laws are concerned. Grand Star may fell in deep trouble if they proceed with the stolen design. The legal disputes may affect the image of Grand Star and their future business prospects Management of a project based on a stolen design is difficult.

Summary of council meeting Essay Example | Topics and Well Written Essays - 250 words

Summary of council meeting - Essay Example One of the meeting Agendas included planning for seven-year capital improvement program. The plan was to be implemented starting from the year 2014 to 2021. During the discussion of this Agenda, it was recommended that the Planning commission find out about the conformity of the adopted plan of the fiscal years in the seven-year duration. The findings were to be approved by City council. The second agenda was the public hearing. During the hearing, the approval of the Zoning Code Amendment 2014-10 was discussed. The recommended action during the discussion of this agenda was that the City Council should approve the amendment which consisted of a review of the City’s development plan. The Meeting was concluded with comments from the planning commission. He said that any formal action taken on a requested issue would be discussed in the next meeting. In my opinion, the meeting was very organized. During the meeting, people behaved in respectful ways. For instance, the audience did not boo or shout at each other when they disagreed. If they disagreed they were given a chance to ask questions since the audience were encouraged to express their opinions

Black Turtle Group Business Analysis

Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per Black Turtle Group Business Analysis Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per

Biography of Mother Teresa Essay -- Influential People Biographies Rel

Biography of Mother Teresa Mother Teresa was a wonderful woman and a great influence on the world today. She was born in 1910 in Macedonia with the name Agnes Gonxha Bojaxhiu. She was born into a family of deeply religious Catholics. Agnes felt she got the calling to work for God at the young age of fourteen. She joined the Loreto order and went to Bengal, India, to start her studies. In 1937, Agnes took her final vows to become a nun and has done much great work in the world since. Agnes Gonxha Bojaxhiu was born on August 27, 1910 to Nikola and Drana Bojaxhiu in Skopje, Macedonia. Drana and Nikola were Albanian and both were very deeply religious Roman Catholics. Nikola was a popular merchant and a partner to an Italian merchant. He owned several houses and was a member of the Skopje town council. Whenever Agnes’ father would return from a trip, he would always bring his children presents. Also, he promoted his daughters’ education, which was uncommon in that time period. Nikola also was involve d in an underground organization that worked to gain independence for the Albanians from the Ottoman Turks, who ruled Macedonia around the time Agnes was born. Agnes grew up around much fighting. When she was born, there were Albanian protests against the Turkish government. When she was two, she witnessed the First Balkan War. In that war, the Ottomans were defeated, but Macedonia was divided among the conquerors: Bulgaria, Greece, Montenegero, and Serbia. The city of Skopje was distributed to Serbia. Albania received its independence in 1912, but Nikola continued his nationalist work. He joined a movement determined to incorporate Serbia into the Albanian nation. In 1914, when Agnes was only four years old, World War I began. In 1918, her father was killed. Some people believe that he was poisoned by enemies. Many people mourned his death because of his kindness and generosity. Drana Bojaxhiu and the family were left with little money and no means of income. Drana worked hard to p rovide for her family. To get enough money, she became a dressmaker. Even though she had to work extra hard to make ends meet, Drana still found time and money to give to the lonely. When Agnes was young, she used to go on trips with her mother to visit the elderly, sick, and the poor. It is said that their mother’s generosity may have had the greatest influence on Agnes, her sister, an... ...eedy people. I feel that Mother Teresa will live on in the hearts of the people she helped as well as many other people. Mother Teresa had a tremendous effect on our world and I think she deserves much honor and praise for her work. Mother Teresa is a wonderful role-model for anyone. She has literally helped people all over the world. In a world so hateful and dishonest, a person like Mother Teresa is a rare occurrence. Overall, Mother Teresa was a wonderful person who helped the world a great deal Bibliography Bibliography Clucas, Joan Graff. Mother Teresa. New York: Chelsea House Publishers, 1988. Egan, Eileen. Such a Vision of the Street. New York: Doubleday, 1985. "Mother Teresa." Encarta. 1997-2000. Muggeridge, Malcolm. Something Beautiful for God. New York: Image Books, 1977. Mukherjee, Bharati. "Mother Teresa." Time June 14, 1999: 88-90. Playfoot, Janet N. "My Life for the Poor: Mother Teresa of Calcutta." The Great American Bathroom Book, vol 1. Stevens W. Anderson. Salt Lake City: Compact Classics Inc., 1991. Serrou, Robert. Teresa of Calcutta. New York: McGraw-Hill, 1981. Spink, Kathryn. The Miracle of Love. San Francisco: Harper & Row, 1981. Word Count: 4206