Original Marketing Plan Essay Example | Topics and Well Written Essays - 3000 words

Original Marketing Plan - Essay Example It is proposed that the company expand its activities into the Indian sub-continent to take advantage of the 350 million strong affluent middle class that is hungry for high end consumer products, including optical. It must also enhance its range to include sportswear optics as sport is a big rage in that geographical area. The company’s current customer segment comprises mainly of expatriate customers most of whom are of Indian origin. Therefore an Indian celebrity from the sport arena will be most suited to act as its brand ambassador to project its image in the large Indian market. It is proposed to rope in M.S.Dhoni, the flamboyant India Cricket Team Captain as its Brand Ambassador. A marketing plan ensures that the product range of the company is constantly promoted and communicated to the customers who can be persuaded to buy them. Creating awareness and need are the two main objectives of such a plan. Companies continuously face competition and this needs strategies for gaining competitive advantage. Porter M.E., (1966) redefined strategy to be a combination of differently performed activities. While the activities remain the same, the approach taken to perform or enact them is the strategic decision that pays off. This brings about strategic positions that are unique by themselves and set the organization apart from its rivals. The company has grown at the rate of 35% per annum in terms of turnover. Despite competition it should now attempt to cross the 50% mark. For this it needs some radical departures from previous activities. In this marketing plan it is proposed to introduce the concept of having a Brand Ambassador for the company. The company has grown sufficiently in the last decade to be recognized as unique venture with several outlets in different Middle Eastern countries. It is now time to franchise the company’s brand overseas in the International markets, especially in the emerging market of India as it has a huge

Proposal for the analytical report Thesis Example | Topics and Well Written Essays - 1000 words - 1

For the analytical report - Thesis Proposal Example ts and demerits of each approach as I compared and contrast direct mail and email  advertising strategies by trying to remain relevant to meet the client’s requirement. Finally, I will present a list of recommendation to my client providing him with the facts to make a policy on which strategy will best meet his marketing plan based on the analysis of the rhetorical situation presented. The scope of my study is will be determined by the benchmarks designed by the client. In this context, my client is disturb by which advertising strategy is effective based on the pros and cons of each approach. With respect to the client’s circumstance, there the comparative analysis will on one hand be executed based on looking for advantages and disadvantages and on the contrary the complaints from the customers based on each advertising strategy. In this option, the customers or consumers feedback based on the experiment of on each strategy will be used. For instance, email marketing has a risk of spam that makes the customer be dissatisfied and hence will not be recommended. In decision-making, I will peg my criteria assigned by the client. The study will require to avail consideration for the customer’s future objectives such as satisfying the customers through minimization of spam through direct mail instead of email marketing. My decision-making will also be due to the significant or number of clients netted in by each strategy. The study primary audience is the client who has requested for my service to be equipped in order to determine the appropriate advertising strategy. My client has offered a particular benchmark to guide my analysis and information gathering. My study outcome will be communicated majorly to address the customer and his situation. I will strictly remain focused on benchmarks given by the customer to amicably resolve the requirement of my client. The secondary audience for my study is the potential consumer who is disturbed by the increased